Google has announced some of the domains which they applied to create and own as ICANN brings this opportunity to an end. ICANN were allowing you to buy domains like: .geeks or .technology like .com, .net etc.
Here’s what Google said in a blog post.
In 2008, ICANN announced a program to expand the number of generic TLDs (think .com, .org, .edu), developed through its bottom-up, multi-stakeholder process, in which we participate. Given this expansion process, we decided to submit applications for new TLDs, which generally fall into four categories:
- Our trademarks, like .google
- Domains related to our core business, like .docs
- Domains that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified
- Domains we think have interesting and creative potential, such as .lol
We want to make the introduction of new generic TLDs a good experience for web users and site owners. So we will:
- Make security and abuse prevention a high priority
- Work with all ICANN-accredited registrars
- Work with brand owners to develop sensible rights protection mechanisms that build upon ICANN’s requirements
Source: Google Blog